Predictive LTV — Acquire High Lifetime Value Customers with AI | Angler AI

Lifetime value

Acquire the customers worth the most, not the least

Optimizing for the next purchase gets you discount-chasers. Angler predicts lifetime value up front and steers the auction toward the customers who stay, spend, and compound.

The problem

The cheapest first order is rarely the best customer

Conversion-optimized campaigns treat every purchase as equal, so platform AI hunts the cheapest first order — often a one-time, deep-discount buyer who never returns. You win the transaction and lose the customer, and by the time LTV data arrives the budget is already spent.

How it works

How Angler optimizes for lifetime value

Identify

Build a 360° profile of each prospect from an online-and-offline graph of 4,000+ attributes.

Predict

Forecast lifetime value at the moment of acquisition, not months later.

Activate

Feed LTV-weighted signal and audiences into Meta, Google, and TikTok so the auction optimizes for durable value.

By the numbers

Proven across hundreds of tests

54–84%

lower new-customer CAC

16×

return on Angler spend

600+

A/B tests run across customers and verticals

Proof

Results from brands that grew with Angler

Angler AI's predictive CAPI has dramatically outperformed in Meta Ads reported new customer acquisition costs (CAC) in Bartesian summer campaigns. We’re eager to see if these results can persist into the critical Q4 timeframe, across additional channels, and with additional measurement frameworks.

Angler AI's predictive CAPI dramatically reduced our CAC and significantly boosted our ROAS during the pilot, consistently outperforming our previous setup. After fully integrating Angler, we've continued to optimize our ad spend on Meta and TikTok, resulting in a noticeable decrease in blended CAC while increasing daily spend across our US and UK stores.

Partnering with Angler AI has been transformative for our marketing strategy. Their predictive CAPI and advanced measurement tools significantly improved our new customer acquisition efforts, leading to a 33% increase in new customer marketing efficiency ratio and a 21% reduction in blended customer acquisition costs, all while maintaining higher spend levels.

Angler AI and their team have been instrumental in helping us reduce our acquisition costs on Meta ads. As the CTO at Outer with a headless Shopify setup, integrating Angler's predictive ad performance AI was seamless. Reeto and the entire Angler team were hands-on throughout the proof of concept phase and every step of the way. The results they helped us achieve with our performance marketing efforts are impressive: we saw a 64-72% reduction in Cost per Order and a 52% decrease in cost per add-to-cart. We look forward to expanding Angler into other channels as well as with our lead acquisition efforts.

Since implementing Angler AI’s server-side integration in January 2024, we've seen immediate improvements in both Facebook platform metrics and Northbeam. The technology delivers as promised, and the team has been great to work with.

During our trial with Angler AI, we witnessed the predictive CAPI identify and target a high-value, high-intent audience segment that was typically more costly to reach compared to our usual methods. This led to a significant double-digit reduction in customer acquisition costs. We’re excited to scale our paid media spend on Meta and other channels with Angler AI.

We began working with Angler in August 2024 to improve our paid social results. Their predictive software made an immediate impact on our business and our ROAS on Meta improved by over 30%, which has allowed us to acquire new customers in a much more efficient way.

We've been using Angler for the better part of a year and couldn't be happier. Angler provides Succulent Studios with audiences that perform allowing us to scale our business while at the same time reducing CAC 41% and increased ROI by 192%. No joke - Angler is the only marketing platform that works.

Like most stores CAC is a major challenge. I was excited to try Angler as a solution to lowering my CAC and find me the customers that would become repeat buyers. After more than 6 months of working with Angler I am excited by the results. I would A/B test the Angler audience against Meta audiences and Meta enhancements, and each time the ad with the Angler audience always won. The support I receive is amazing. Highly recommend adding Angler as your next step to more efficient ad buys, especially with the volatility around the Meta performance.

We've seen a drastic increase in ROAS and a decrease in CPA on our paid platforms. Very pleased with the team, the software, & the results!

Angler AI's suite of offerings helps Caddis prioritize our marketing spend towards high potential LTV prospects, ultimately allowing our brand to achieve CAC to LTV goals by attracting the right prospects from the outset. Angler AI makes us smarter about our business.

Angler is helping us navigate our performance marketing challenges better than any other audience solution out there. After trying other, well known data partners and not seeing notable impact, we found success with Angler using their predictive audiences. When compared to a competitor, we saw a 90% increase in Marketing Efficiency Ratio, as reported by NorthBeam.

Buy customers, not one-time orders

See what your acquisition looks like when it's weighted to lifetime value.