# Acquire new customers, not credit for old ones

Angler feeds the ad auction first-party signal that separates genuine new-customer growth from re-targeting the people who'd have bought anyway.

## Your platforms optimize for the easy win

Left alone, the ad platforms re-serve ads to people who already buy from you, then take credit when they convert. Your dashboard looks healthy while real acquisition stalls. With AI running 80%+ of the auction on backward-looking signal, new-customer growth quietly becomes paying to reach the customers you already had.

## How Angler finds your next customers

### Identify

Recognize who's genuinely new versus already in your base, enriched against 4,000+ purchase, demographic, and interest attributes.

### Predict

Score every new prospect on conversion likelihood and long-term worth, so spend chases customers who last.

### Activate

Send that signal to Meta, Google, and TikTok so budget optimizes for incremental acquisition, tuned for lowest CAC.

## Signal that pays for itself

### 54–84%

lower new-customer CAC across Angler customers

### 16×

return on Angler spend

### 4 weeks

to first measurable result

## Results from brands acquiring with Angler

Angler AI's predictive CAPI has dramatically outperformed in Meta Ads reported new customer acquisition costs (CAC) in Bartesian summer campaigns. We’re eager to see if these results can persist into the critical Q4 timeframe, across additional channels, and with additional measurement frameworks.

### Testimonials

- **Jason Katz** · Founder & Principal, Growth Marketing Advisors, Bartesian
  
  Angler AI's predictive CAPI dramatically reduced our CAC and significantly boosted our ROAS during the pilot, consistently outperforming our previous setup. After fully integrating Angler, we've continued to optimize our ad spend on Meta and TikTok, resulting in a noticeable decrease in blended CAC while increasing daily spend across our US and UK stores.

- **Michael Malinsky** · Founder & Chief Executive Officer, Wonderskin  
  Partnering with Angler AI has been transformative for our marketing strategy. Their predictive CAPI and advanced measurement tools significantly improved our new customer acquisition efforts, leading to a 33% increase in new customer marketing efficiency ratio and a 21% reduction in blended customer acquisition costs, all while maintaining higher spend levels.

- **Sam Pick** · Director of E-commerce, Christy Dawn  
  Angler AI and their team have been instrumental in helping us reduce our acquisition costs on Meta ads. As the CTO at Outer with a headless Shopify setup, integrating Angler's predictive ad performance AI was seamless.

- **David Segal** · Co-founder, Firebelly Tea  
  Since implementing Angler AI’s server-side integration in January 2024, we've seen immediate improvements in both Facebook platform metrics and Northbeam. The technology delivers as promised, and the team has been great to work with.

- **Oscar Adelman** · Founder & Chief Executive Officer, Remi  
  During our trial with Angler AI, we witnessed the predictive CAPI identify and target a high-value, high-intent audience segment that was typically more costly to reach compared to our usual methods. This led to a significant double-digit reduction in customer acquisition costs.

- **Alan Avitan** · Chief Operating Officer, Move  
  We began working with Angler in August 2024 to improve our paid social results. Their predictive software made an immediate impact on our business and our ROAS on Meta improved by over 30%.

- **Andrew Moeck** · Chief Technology Officer & Product Designer, Succulent Studios  
  We've been using Angler for the better part of a year and couldn't be happier. Angler provides audiences that perform allowing us to scale our business while at the same time reducing CAC 41% and increased ROI by 192%.

- **Hilary Maitland** · Co-founder & Chief Marketing Officer, Flying Sheep Country  
  Like most stores CAC is a major challenge. I was excited to try Angler as a solution to lowering my CAC and find me the customers that would become repeat buyers.

- **Paul Brandlin** · Chief Marketing Officer, Dermaclara  
  We've seen a drastic increase in ROAS and a decrease in CPA on our paid platforms.

- **Erin Silvia** · Director of Marketing and Customer Acquisition, Caddis  
  Angler AI's suite of offerings helps Caddis prioritize our marketing spend towards high potential LTV prospects.

- **Chad Jernigan** · Co-Founder, DIFF Charitable Eyewear  
  Angler is helping us navigate our performance marketing challenges better than any other audience solution out there.

## Grow the base, don't just bill it

See what your campaigns do when the auction optimizes for new customers — not the ones you already had. Book a 30-minute demo.

The signal layer for AI-run advertising.  
  SOC 2 certified