Incrementality

Spend where you can actually change the outcome

Most of your budget lands on people who'd buy anyway or never will. Angler predicts the movable middle — the persuadable buyers in between — and points the auction at them.

The problem

You're paying to reach minds already made up

Every audience splits three ways: loyalists who convert without any ad, lost causes who never will, and the movable middle who can be persuaded. Optimizing on raw conversion signal, platform AI floods the easy loyalists and books the credit — so reported ROAS looks fine while incremental sales flatline.

How it works

How Angler targets the movable middle

Identify

Profile every prospect against 4,000+ purchase, demographic, and interest attributes and place them on the persuasion spectrum.

Predict

Distinguish the truly persuadable from the already-decided and the unreachable.

Activate

Concentrate signal and audiences on the movable middle across Meta, Google, and TikTok, so spend drives conversions that wouldn't have happened otherwise.

By the numbers

Proven across hundreds of tests

• 600+ A/B tests run across customers and verticals
• 16× return on Angler spend
• 54–84% lower new-customer CAC

Proof

Results from brands that grew with Angler

• Jason Katz · Founder & Principal, Growth Marketing Advisors, Bartesian: Angler AI's predictive CAPI has dramatically outperformed in Meta Ads reported new customer acquisition costs (CAC) in Bartesian summer campaigns.
• Michael Malinsky · Founder & Chief Executive Officer, Wonderskin: Angler AI's predictive CAPI dramatically reduced our CAC and significantly boosted our ROAS during the pilot.
• Sam Pick · Director of E-commerce, Christy Dawn: Partnering with Angler AI has been transformative for our marketing strategy.
• Robin Liao · Chief Technology Officer, Outer: The results they helped us achieve with our performance marketing efforts are impressive.
• David Segal · Co-founder, Firebelly Tea: The technology delivers as promised, and the team has been great to work with.
• Oscar Adelman · Founder & Chief Executive Officer, Remi: This led to a significant double-digit reduction in customer acquisition costs.
• Alan Avitan · Chief Operating Officer, Move: Their predictive software made an immediate impact on our business.
• Andrew Moeck · Chief Technology Officer & Product Designer, Succulent Studios: Angler provides audiences that perform allowing us to scale our business.
• Hilary Maitland · Co-founder & Chief Marketing Officer, Flying Sheep Country: After more than 6 months of working with Angler I am excited by the results.
• Paul Brandlin · Chief Marketing Officer, Dermaclara: Very pleased with the team, the software, & the results!
• Erin Silvia · Director of Marketing and Customer Acquisition, Caddis: Angler AI makes us smarter about our business.
• Chad Jernigan · Co-Founder, DIFF Charitable Eyewear: We saw a 90% increase in Marketing Efficiency Ratio.

Move the people who can be moved

See what your budget does when it stops paying for conversions you'd have won for free. Book a 30-minute demo.