The Foundation Ad Model

The signal layer for AI-run advertising.

AI now runs over 80% of the ad auction — and without your data, it optimizes blind. Angler builds a Foundation Ad Model for your brand that turns first-party data into auction-ready signal, telling every platform’s AI exactly how to bid.

Trusted by category-defining consumer brands

See Angler in 90 seconds

Meet Angler AI

Why now

AI runs the auction. It’s optimizing blind.

Privacy changes didn’t just break attribution — they handed the algorithm the wheel. Since iOS 14.5, your signal disappeared; now platform AI decides who to bid on. Without your brand’s data, it can’t optimize to the customers that actually matter.

The problem

The signal gap nobody has closed.

The brand owns the data

Web, purchase, app, CRM, and lifetime-value signal — rich knowledge of who your best customers are, trapped inside your business.

No auction-ready signal

Static segments and dashboards don’t speak the language of the live auction. The intelligence never reaches the algorithm.

Platform AI runs the auction

Advantage+, Performance Max, and Smart+ optimize for auction revenue — not your customer value. A black box, deciding blind.

How it works

From raw signals to sharper targeting

Angler stitches every customer signal into a prediction that trains the ad platforms you already run — one model across every channel.

Scroll to follow a prospect through Identify → Predict → Activate

01

Identify

Stitch every signal — across sessions and devices — into one prospect profile.

02

Predict

Score each profile for conversion, LTV, product affinity and promo sensitivity.

03

Activate

Train Meta, Google, TikTok, Pinterest, Reddit & Snapchat on your best prospects.

Browsing behavior
Transaction history
Loyalty & points
Email & SMS
Demographics
3rd-party signals
Cross-session · cross-device journey, resolved to one person.

Conversion
87%

Predicted LTV
$2,140

Product affinity
Outerwear

Promo sensitivity
Low

New activities

One model · all channels

Prospect #4821
cross-session · cross-device
Score 92
Unified profile
Browsing
Orders
Loyalty
Email/SMS
Demo
3rd-party

Angler Score

92High-value · top 8%
New customerHigh LTVPromo-resistant

Proof

Customers win big — every time.

54–84% lower new-customer CAC
16×+ return on Angler spend
600+ A/B tests run
4 weeks to first measurable result

“A 4× lift in omnichannel ROAS, a 50%+ reduction in CAC, and customers with significantly higher long-term value. Angler reshaped our approach to signal strategy.”
Aaron Rose · Chief Commercial Officer, At Home

Unlock growth with Angler.

See the Foundation Ad Model on your own data — and prove the lift in a risk-free pilot.