At Home Achieves 4.04x Omnichannel ROAS and Cut Acquisition CAC by over half with Angler Predictive CAPI

At Home partnered with Angler AI to test whether a unified, predictive signal could outperform its existing Meta infrastructure. Across parallel Conversion Lift Studies for acquisition and retention, Angler outperformed BAU across every key metric—driving significantly stronger incremental revenue, lower CAC, and positive omnichannel lift.

4.04x

Omnichannel iROAS (ACQ)

$33.58

Omnichannel iCAC (ACQ)

2.03x

Omnichannel iROAS (RET)

-Logo.wine.svg)

About the Brand

At Home is a specialty home décor and furnishings retailer operating a large footprint of big-box stores across the U.S., offering one of the broadest assortments in the category. As an omnichannel business, At Home drives meaningful sales both online and in-store — making accurate signals across both channels essential to efficient paid media performance.

Goal

At Home wanted to determine whether a more unified, predictive data signal could improve Meta campaign performance across both customer acquisition and retention. Specifically, the team aimed to:

• Reduce incremental customer acquisition cost (iCAC)
• Increase incremental return on ad spend (iROAS) across online and in-store channels, and
• Validate incremental performance differences using Meta's Conversion Lift measurement during a 4-week test

.jpg)

Solution

Angler AI deployed its Predictive Conversions API (P-CAPI), replacing At Home's channel-specific signal setup with a single, unified omnichannel signal connecting both online and in-store purchase events. Running in parallel with At Home's existing BAU setup, Angler's P-CAPI fed Meta a richer, more complete view of customer purchase behavior, supercharged with predictive intelligence — enabling the algorithm to optimize ad delivery to shoppers likeliest to convert in-store or online.

Outcome

Angler outperformed business-as-usual across both acquisition and retention, driving significantly higher incremental volume and revenue—particularly through strong in-store lift.

4.04x
Omnichannel incremental ROAS (Acquisition)
vs. 0.79x control

$90K
Incremental omnichannel revenue (Acquisition)
vs. $17.5K control

2.03x
Omnichannel incremental ROAS (Retention)
vs. negative lift for control

“We entered this test with the goal of improving acquisition efficiency. The results exceeded expectations: a 4x lift in omnichannel ROAS, a more than 50% reduction in CAC, and customers demonstrating significantly higher long-term value. Angler didn’t just improve performance metrics—it reshaped our approach to signal strategy in paid media.”
— Aaron Rose, Chief Commercial Officer, At Home

Auction Efficiency & Scale
Angler improved auction performance with lower CPMs, higher reach, and lower frequency—indicating stronger targeting and clear headroom to scale efficiently.

Long-Term Value
Customers acquired through Angler delivered higher downstream value:

• +19% higher 90-day repurchase revenue (Acquisition)
• +34% higher 90-day repurchase revenue (Retention)

Angler drives not just more conversions, but higher-quality customers - and can move the needle both online and in-store.

"As At Home’s media and measurement partner, we’re focused on finding solutions that actually move the needle - not just add complexity. Angler’s Predictive CAPI simplified the signal architecture and delivered stronger performance across acquisition and retention audiences. The downstream LTV impact sealed it for us."
— Andy Pierce, Vice President of Paid Media, Ovative Group

Omnichannel, Done Right.

One unified signal across online and in-store unlocks real performance gains.

Unlock growth with Angler.

See the Foundation Ad Model on your own data — and prove the lift in a risk-free pilot.